Overview Economy Community People Environment Governance & Risk Disclosure GRI & ADX 30GRI 103-2, 103-3, 203-2 A customer-centric approach We make it a priority to engage with our customers throughout their journey with Aldar, from design and development, to purchase and handover. In 2020, we launched our Customer Experience Vision, driven by leadership, agility and innovation, so we could better understand, meet and exceed our customers’ expectations. During the year, we established Customer Experience as a business function and cascaded the Vision across the company, supported by Customer Experience Champions. Noya on Yas Island – a sell out within four hours In November 2020, we successfully launched our residential project, Noya in the heart of Yas Island. Predominantly focused on offering well-located, mid-market townhouses and villa developments, Noya was extremely well received by the market. The instant sell-out of the 510-unit mid-market villa and townhouse community, generating AED 1 billion in sales, demonstrates Aldar’s deep understanding of the local market and customer base. This unprecedented success contributed significantly to Aldar achieving overall development sales of AED 3.6 billion in 2020. We leverage our extensive market knowledge and customer insights to develop products that are aligned with our customers’ needs and expectations. Noya’s instant sell-out is a great reflection of this. Rashed Al Omaira Sustainability Council Member and Chief Commercial Officer, Aldar Development